AFC, a fiscal representation and tax consultancy firm, contacted us following a referral from one of our clients. Initially, they requested we completely re-brand their company, as they expressed the brand wasn´t meeting the expectations of their high-end clients.
AFC was founded in 1994 and had since achieved a steady client-base. Due to this longstanding recognition, we felt a complete rebrand wasn´t the best approach. Alternatively, we proposed a minimalistic rebrand that would elevate their image while still maintaining their identity.
We used a modern font that resembled their original typeface and added customizations. We adapted and incorporated the previous icon around the AFC lettering, in the form of an open box, to imply that the company’s services are not limited, further ideas and solutions can be explored for their clients.
Original logo typeface
Developed to appeal to high-net-worth individuals, through quality materials and an elegant design which inspire confidence and wealth. The stationery design was carefully thought out to create a visual connection between all the printed material.
The exterior office signage was re-designed to reflect a sleeker and more corporate look. The line graphic theme was extended into the interior of the office where we also created a custom sign with the quote – Think outside of the box – inspired by the message we intended to convey in the logo.
Converting from paper to digital forms has proved an extremely beneficial change. We created these forms to facilitate the financial process. They enhance productivity, improve connectivity for real-time access, data accuracy and allow for mobile access. Elements such as photos, videos, QR codes, GPS location and signatures can also be added upon request.